Schema markup is the language AI speaks. Our audit checks every schema type relevant to your business — and tells you exactly what's missing.
Schema markup is structured data embedded in your website's HTML that tells machines exactly what your content means. Without it, AI models have to guess what your business does, where you're located, and what your credentials are. With it, AI models can confidently extract and cite specific facts about your business.
Our 132-point audit includes comprehensive schema validation. We check for Organization, LocalBusiness, Service, Product, FAQ, Review, and dozens of other schema types relevant to your industry. For each missing or incomplete schema type, we provide the exact JSON-LD code you need to add — copy, paste, and your structured data is live.
Schema markup is often the single highest-impact improvement a business can make for AI visibility. It's also one of the easiest to implement. A business that adds complete LocalBusiness schema with services, hours, reviews, and geo-coordinates gives AI models a machine-readable snapshot of everything they need to form a confident recommendation.
Schema markup was always a "nice to have" for traditional SEO — it could earn you rich snippets but wasn't required for rankings. For AI recommendations, schema is fundamental. AI models rely heavily on structured data to extract facts about your business. Without schema, AI has to interpret your unstructured content and make assumptions. With schema, AI gets clean, reliable data it can confidently use in recommendations.
The difference is dramatic. Businesses with complete schema markup are significantly more likely to be mentioned by name in AI responses. Our audit evaluates not just whether you have schema, but whether it's complete, valid, and includes all the properties AI models look for in your specific industry.
At minimum: Organization or LocalBusiness, WebSite, and WebPage. Beyond that, it depends on your business: Service for service businesses, Product for e-commerce, MedicalOrganization for healthcare, LegalService for law firms, and FAQ for any business with common questions. Our audit identifies exactly which schema types you need based on your industry and current gaps.
Yes. Schema markup is JSON-LD code that goes in your page's head section. WordPress users can add it with plugins like Rank Math or Yoast. For other platforms, our audit generates the exact code you need — you just paste it into your page template. No coding knowledge required beyond basic HTML editing.
Schema changes can be picked up by AI crawlers within days, though the full impact on recommendations typically develops over 2-4 weeks. It's one of the fastest-acting improvements you can make for AI visibility. Our audit validates your implementation immediately after you add schema so you know it's correct before waiting for AI models to re-index.